On October 12th, 2023, Moromoro presented its inaugural runway show, "The Girl's Travel Diary," in Shanghai.
For the Spring/Summer 2024 collection, Moromoro continues to evolve its core DNA, extending the iconic elements of yarn crafts and bows. Taking "The Girl's Travel Diary" as its central narrative, the brand weaves a warm and tender dreamlike journey, unveiling a new series imbued with hope and aspiration.
Color and knitwear remain the cornerstones of this collection, upon which a fusion of diverse styles blossoms:Pure white lays the immaculate canvas for the maiden's journey;Denim in various washes strikes a harmonious balance between sweetness and edge;Intricate yarn work crafts a vivid tapestry of fantasy;The introduction of the Maillard color palette endows the season with a rich, warm undertone.
The design team upholds Moromoro's classic retro aesthetic and romantic, effortless design language, while infusing inspirations from "The Backrooms" and the concept of dreams. This collection empowers girls to explore a balanced and diverse color expression, celebrating the endless possibilities of knitwear through a rich array of fashion forms.
More than just a visual spectacle, the Moromoro S/S 2024 Runway Show is a milestone for the brand. It represents a profound experience for both Moromoro and its loyal supporters, as it serves as a heartfelt vessel to communicate the brand's core philosophy of warmth and connection.